http://www.theiwh.com/

Showing posts with label breast cancer awareness campaign. Show all posts
Showing posts with label breast cancer awareness campaign. Show all posts

Thursday, 26 October 2017

Wear Pink to Work - Breast Cancer Awareness

October is Breast Cancer Awareness Month, we do our part in the cause by choosing a day as, Wear Pink to Work and organise various activities for staff, women in particular. Posters are put up, talks or discussions are held; they could be great ways to refresh your knowledge of the disease. As more research is done and advancements are made, it can be difficult to determine the latest and most trusted information on breast cancer. It is imperative to take the time to learn some common myths and facts about the disease, and share with women in your circles, your mother, daughters, friends or other women in your life. 
We are wearing pink to work tomorrow and I prepared a note that I'd like to share with all the women colleagues. Thought of sharing it here on my blog so that it can reach out to others too. Have collated information that might be useful or could be used as a guide for self examination. In case of any doubt, we have doctors to rush to and get the timely diagnosis and treatment.

Breast cancer is the most commonly diagnosed cancer in women:
Breast cancer has ranked number one cancer among Indian females with age adjusted rate as high as 25.8 per 100,000 women and mortality 12.7 per 100,000 women. Breast cancer projection for India during time periods 2020 suggests the number to go as high as 1797900. Better health awareness and availability of breast cancer screening programmes and treatment facilities would cause a favorable and positive clinical picture in the country.
The positive news is that if breast cancer is diagnosed and treated early, the five-year survival rate is nearly 99 percent.


Obesity can increase your likelihood of developing breast cancer: Studies show that obesity increases the risk of postmenopausal breast cancer, possibly due to high estrogen levels found in fat tissue. Exercising regularly and eating a nutritious diet can help you maintain a healthy weight.

Taking birth control pills may increase your risk of breast cancer: According to several studies, if you currently use birth control pills, you may slightly increase your risk of breast cancer, especially if you are a young woman. However, your risk level returns to normal about 10 years after you stop taking the pill. Most of the research on this topic applies to high-dose estrogen pills, which were more common in the past; more studies need to be done to determine if newer, low-dose estrogen formulas carry a similar risk. Talk to your health care professional about how birth control pills may impact your cancer risk; some studies suggest they may reduce risk for other cancers.

Breaking Myths about Breast Cancer

Only women with a family history of breast cancer are at risk
Roughly 70 percent of women diagnosed with breast cancer have no identifiable risk factors for the disease. But the family-history risks are these: If a first-degree relative (a parent, sibling, or child) has had or has breast cancer, your risk of developing the disease approximately doubles. Having two first-degree relatives with the disease increases your risk even more.

Drinking milk (dairy) causes breast cancer
According to the National Breast Cancer foundation, studies have shown that dairy consumption does not increase your risk of developing breast Cancer. 

Men do not get breast cancer
Each year it is estimated that approximately 2,190 men will be diagnosed with breast cancer and 410 will die. While this percentage is still small, men should also check themselves periodically by doing a breast self-exam while in the shower and reporting any changes to their physicians. 

Caffeine causes breast cancer
No causal connection has been found between drinking caffeine and getting breast cancer; In fact, some research suggests that caffeine may actually lower your risk.

Antiperspirants and deodorants cause breast cancer: 
No clear scientific evidence has been found to support this claim.

If your mother did not have breast cancer, you are not at risk
Although a family history of the disease does increase your risk, anyone can develop breast cancer. In fact, most women who are diagnosed with breast cancer do not have a family history of the disease. Regardless, it is important to know your family history and talk to a health care professional about your risk to determine when and how often you should get screened.
  

Breast cancer has high survival rates, but that comes down to breast awareness and monitoring


Who should do a self-breast exam?
Every woman, under 18 or over 50 and everyone in between should do a regular self-check at least once a month. 
All women over 20 should be breast aware while women aged 30 to 40 should get a clinical breast exam (by a doctor) done every three years. Women aged over 40 should do a clinical breast exam every year.

What does it mean to be 'breast aware'?
 25 per cent of all women with cancer, have breast cancer. It is sad that there is still stigma over being aware of your own breasts and body. Being breast aware is all about gauging what is normal for you - as an individual woman. Women's breasts keep changing throughout the month and throughout their life. What is normal for me or you will not be normal for another person. The only way to know when something doesn't seem right is to understand what is normal for you personally and to then monitor your breasts regularly.

When should you check?
Ideally it is best to check your breasts after your menstrual period as the hormonal changes during or right before menstruation can affect your results month to month. Breasts are also painful for many women during the time, which could make it harder to understand if something is wrong.
Before and during your shower is the best and most convenient time to do a self-examination. 

Which areas should you check?
The self-exam should include three areas of your body:
  1. Breasts,
  2. Collarbone area and
  3. Armpits
 What should you look for?

In all these areas you are looking for:
  1. Lumps, painful or otherwise
  2. Moving or fixed swelling in any of these areas
  3. Differences in skin texture like puckering or dimpling anywhere on the breast
  4. Any unnatural or painful discharge from the breast
  5. Drastic differences in shape or size of either breast (usually women tend to have slight differences in sizes, which makes understanding what's normal so important)
  6. Any rash or redness around the nipples 
  7. Any pain that is not related to menstruation or other cyclical pains
 Steps
  1. Stand straight with your hands loose by your side, look at your breasts and collarbone area. Look for any visible swelling in either area or skin texture differences on the breasts.
  2. Place your hands on your hips and bend forward. Watch the way your skin looks and the way your breasts move to check for anomalies.
  3. Place your palms on the back of your head and straighten up. Look at the armpits, and to the sides and under the breasts for any swelling, skin texture differences, rashes or shape variations.
  4. After this, lift only your left arm up. You can place the palm on your head or hold it straight up.
  5. Place your right hand on your left breast and use the pads of your fingers to start the exam from the centre of the breast.
  6. Move your fingers firmly, lightly pressing with the pads of the fingers, in concentric circles outward, feeling for lumps or swelling in the entire breast tissue. Also note any uncharacteristic pain.
  7. Do the same in the left armpit and the left collarbone area. 
  8. Let your left arm down and repeat the entire process from Step 4 with your right arm up, using your left hand to check your right breast, armpit and collarbone area.
The best way to do this is during a shower. You can repeat this lying down on your back when the breast tissue lies closes to the bone. 



Why is it important?
Breast cancer is one of the most common cancers in the world but it also has one of the highest survival rates. Being aware of your body can help eliminate or manage breast cancer risk. You do not need to worry even if you find a lump or something abnormal. It could be anything from harmless fibroids to scar tissue. The most important thing is to know before it's too late. 
Breast-feeding, healthy lifestyle choices and weight management have been proven to have some effect on mitigating the risk of this kind of cancer. However genetic factors, family history of cancer and age seem to be high-risk factors. However, researchers have not yet been able to find exact reasons or causes and until then, regular checks are vital for all women of all ages. 



Friday, 25 October 2013

Breast Cancer Awareness Campaign



My company supports the Elle Breast  Cancer Awareness Campaign. It runs through the month of October every year. We choose one particular Friday and that is celebrated as, 'Wear Pink to work' day. Different units organise programmes to take the initiative further and create awareness of breast cancer among men and women within the company as well as our social circles. This year October 18th was celebrated as the 'Wear pink to work' day in support of the campaign. The preparations were on since the previous week.

Me being the coordinator for learning and development, the hotel PR officer Charmaine contacted me, she wanted to discuss the campaign and plan some activities for the day. We didn't want it to be a day where all team members are seen in pink and then get over with it. We had 3 days in hand, we decided to involve every team member in the activity and  get them thinking about breast cancer, learn something about it and also spread the awareness among their circles as awareness, screening and early detection is the key to the cure.

 The question was how to get the team members involved especially men who are more than 60% of the workforce. We decided to ask every department to submit at least one poster on breast cancer awareness, yes we did allow multiple entries as well. To make the posters they had to do some research, which they promptly did and started working on the assignment. The deadline for submission of the posters was 10 am on 18th October 2013. We also worked on a couple of other activities for the day and informed all the departments and users through emails.

We decided to carry out the following activities:
  • All the front of the house employees to wear pink ribbons (pinned to their uniforms). 
  • For those who do not have uniforms, some form of pink to be present in their attire or a pink ribbon could also be worn. 
  • Cafeteria to be decorated with Pink and White Balloons. 
  • Each department to prepare atleast one poster based on Breast Cancer Awareness . The best poster to be awarded a prize.
  • A graffiti wall or a pledge wall for employees to sign and share their messages would be placed at the cafeteria. 
  • A lecture /presentation on Breast Cancer Awareness would be conducted for the female employees. This would be done in two sessions , so that all female employees can attend the same. 
  • Bowls of pink ribbons would be placed at common public areas for the hotel guests to participate in the activity. 
  • Our website would have pink colour for the day and also all social media would be sporting pink as the background colour. 
  • A group photograph would be taken at 4pm.
I went around in the hotel and the hotel school to see how the team members were gearing up for the campaign. Found people involved in making the posters, could see a good amount of research and reading had gone into it and our very purpose for the activity was served. There was a good display of teamwork and I simply loved the enthusiasm shown my everyone. Each department wanted to put up something better than the other but all in good spirit!

We were wondering whether  to call a genealogist, but then the year before we had called one and the session was open to all team members, so the ladies had not really asked any questions, though it was a very good session it sounded very clinical. Anyway if we felt the need to consult a genealogist we would certainly invite one. I thought let me do the reading up and conduct this session myself with the lady team members and girl students as they connected better with me. Yes, I supplemented my knowledge on the subjected with a lot of reading up and research. Anyway it was an awareness session so the talk had to be on the various aspects of breast cancer and all that the ladies needed to know, including  the self examination. 

The content was ready, also looked up for songs in support of the cause. Found three really good ones on youtube thought of using them to add value to my lecture. As decided the first session started at 11 am . there were a good number of ladies in attendance. We all had a chat as an ice breaker, then shared with them all that I had found out on the subjected. The session ended up being quite interactive women shared their own experiences and we all pledged that we'd share the information with our friends, near and dear ones.By the end of it, I could see that the ladies had tears in their eyes. We all somewhere felt the connect and the song, 'I'm gonna love you through it' by Martina McBride got all of us very emotional. The same effect was there when I conducted the second session. We covered almost all lady team members and girls of the institute. I was happy with the feedback and felt that it was good idea to do the session myself.


In the admin areas of the hotel, the corridors had turned into art gallery for the day. The enthusiasm was great and the work, say posters put up by the team members were very thoughtful, indeed a work of art!

Link to the posters,  you can like the posters and allow us to judge the best one!

Yes, 'Wear pink to work' actually got us, Thinking Pink!